DMW Public Relations was started by Dana Wichard about five years ago. Dana was one of my first childhood friends and I knew when I met her we would be friends forever; she is a very loyal and traditional person. You can feel the sparkle of her personality as soon as she walks into a room. Which makes her great at her job since being a people person is what public relations is all about. A form of communication that is like an art to some people.
Dana and I come from the same school of "if you are doing what you love, and what you are meant to do, all the abundance in the world will follow." That being said, after working as an Account Manager on the publishing side of In Style Magazine in Los Angeles, Dana felt it was time to make a move in a different direction.
Coming from a family of entrepreneurs one could almost say it was in her blood to start her own business. But the real reason was that Dana realized there were companies that she loved and wanted to have the opportunity to collaborate with. Thus Dana built a full-service boutique public relations firm that specializes in small start up businesses.
Being the research "Queen Bee" that she is, she came across a lot of great start up companies and decided to go outside of what she loved (fashion publicity) to take on other types of business. On a trip to New York to meet a new client she coincidentally met two women, Yumi and Laurie who were starting an organic blanket company they named The BlanQuette. They loved her approach and though it was not a fashion company in so many words Dana had bills to pay, how can you turn down work when it falls into your lap? So off she went with them and got them press in media such as The Daily Candy, and ivillage. Then the green era started and Dana whole heatedly believes in doing what you can to keep our planet clean, out of this belief stemmed another client, Rume the reusable designer bags.
Dana has found that in the time she has started her business clients she never saw herself working with have been approaching her. She now has clients in the jewelery industry, the green industry, the fashion industry as well as animal clothing designer industry. Her passion is still in the fashion industry but she likes the way the business has turned and now she has a chance to be involved with many different ventures.
Dana is great at doing research, she is my go-to friend for just about any resource I need. She knows about every "in" trend going on. So if you have a PR question or you need to know how to market your business, there is no better resource then Dana.
If anyone out there needs someone to guide their business or get the word about their business out on the street, contact her, she works on both sides of the country so though she is LA based, she loves returning to her home town of New York.
xoxo
Dee
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